UX research—or as it’s sometimes called, design research—serves many purposes throughout the design process. It helps us identify and prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. Overall, research informs our work, improves our understanding, and validates our decisions.
Pitch – The pitch presentation itself becomes a piece of theatre, with a senior creative outlining his vision for the client, seeking an emotional response, followed by the big reveal of the concept and the visuals—whether boards, a video or screens.
Stakeholders interview – A useful way to get the business’s input into your project is a UX Stakeholder interview. A stakeholder is anyone with an interest in the outputs of the project. The good news is that you don’t have to interview all of them but you do need to interview some of them.
Target – User experience, UX, means generating elegant interfaces that promote a user-friendly experience. UX aims to satisfy targeted demographics, demographics critical for strategizing your design process. Alright. But, what is my targeted demographic? Good question!
Personas – A persona is a representation of a user, typically based off user research and incorporating user goals, needs, and interests.
Blueprint (UT) – The blueprint is an operational tool that describes the nature and the characteristics of the service interaction in enough detail to verify, implement and maintain it. Strategy is about uncovering the key challenges in a situation and devising a way of coordinating effort to overcome them for a desired outcome. It’s an interlocking set of choices that aligns activity and shows causality: if we do this, then we expect to see that.
Mood Board (UT) – A collection of assets and materials intended to communicate the style, voice, direction, and language of a particular design, brand, or project.
Doodles (UT) – Legal and healthy, doodling is a means to visually express the subconscious mind. By doodling, we use simple pictorial symbols to convey intuitive feelings and thoughts that are not yet processed by our rational, linear mind.
Wire Frames – is a low-fidelity, simplified outline of your product. You can usually recognize them by their distinctive block layouts, use of lines to represent text, and “✕” squares indicating placeholders for future images.
Mini Style Guide – The truth is that, in their simplicity and freedom, mood boards and style boards provide advantages a 100-page style guide doesn’t. In fact, the simpler version can even be the first step in creating a style guide, the acorn that spawns the oak.
Mockups (UT) – Typically mid to high fidelity, mockups reflect the design choices for color schemes, layouts, typography, iconography, the visuals of navigation, and the overall atmosphere of the product.
Style Guide – A style guide is a comprehensive “living document” that keeps track of all the repeating elements for a project, from branding rules down to the amount of beveling for call-to-action buttons. Style guides should also impart rules and suggested practices, including dos and don’ts. On a more holistic level, they’re a great place to define the design philosophy for a company.
Deliverables (Assets, Metrics) – Some deliverables are meant to be presented to clients and some are used internally and presented to teams to understand challenges, user segments and potential design treatments.
Visual Audit – Design audit is an examination of all the visual and interactive elements that you use to interact with customers, clients, vendors and other audiences.
Scopul acestui articol este să redea procesului de design utilizat de către echipa de la fosta companie YOPESO Moldova, acum Ellation Moldova. Acest proces ei nu-l mai folosesc, dar pentru cultura mea general am decis să îmi reamintesc ce semnifică fiecare pas și ce definiții mai găsesc pe net.
Cred că orice repetare și informație este benefică pentru un designer începător.
*Photo by Igor Ovsyannykov on Unsplash,
Îți mulțumesc ție că ai fost pe aici, sper să revii curând.
Îndemn: Nu înceta să înveți și să fii curios, caută răspunsuri și primește plăcere